It was conceived as a boring platform where people could fill in a timesheet, or download an expense report. No one ever thought it should be fun, so it ended up as a triumph of function over imagination. For finance departments or operations types, this kind of dull functionality might be acceptable. But for marketing agencies and brand teams, it’s practically a crime. The intranet is an essential tool for effective collaboration, real innovation and measurable marketing.
It’s time for marketers and communicators to get their hands on the keys and start driving the kind of intranet that works for them.