It’s that time of year when the doyens of web usability, the Nielsen Norman group, publish the Intranet Design Annual 2011.
The report is the intranet equivalent of Top Gun: the place where only the ‘best of the best’ get their name on the plaque. And (cue drum roll and muffle natural modesty) we’re made up that a high flyer from our growing hangar of clients has reached the top ten this year.
Well done Heineken. Your marketing intranet is fast and accurate for every individual, but you’ve never forgotten the value of team work. And that’s what every marketing Top Gun needs from their intranet.
So why has it become this year’s most famous marketing intranet?