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Why your marketing intranet fails
 
SmallWorlders Blog
 
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18/06/2010
 
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Why your marketing intranet fails
To coincide with the launch of our blog SmallWorlders created an eBook on the 7 pitfalls to avoid when designing and managing your marketing intranet including:
  • Thinking a technology project can deliver a great intranet - it’s a marketing project every step of the way.

  • Expecting your people to use an intranet that can’t provide the socially rewarding experiences people expect in the 21st century.

  • Ignoring key business drivers. Your marketing intranet can solve more problems than you think it can.

  • Not setting up correct metrics before you start and using them to show your growth.

If you want a flying start on how you can create a more efficient and profitable marketing team then you know what to do. Download the eBook.

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Anonymous (Guest):
10:45:30 AM    02/07/2010

Pingback from Uno spirgalio nel firewall | Intranet Management

[...] Potete scaricare il PDF da qui.
[...]

http://www.intranetmanagement.it/2010/07/uno-spirgalio-nel-firewall/

 
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Kevin Cody:
11:05:55 AM    21/06/2010

@Gabriele: Good point about people getting carried away with the ‘cool and sexy’. Only experience of what works/doesn’t can separate the functional from the merely fashionable (though I think that is what @William felt about our eBook design).

 
Gabriele Hermansson (Guest):
01:44:45 AM    21/06/2010
www.digitalexperiencedesign.com.au

Great work Kevin. One thing, and the most important in my opinion, that I would add is Understanding User Requirements (not just business). Business and User requirements will not be the same. …and, of course, keeping in mind that the primary purpose of the Intranet is utility over and above entertainment. Too many Marketers want to make it 'cool and sexy' without taking into account that different interfaces attract people for different reasons.
Regards
Gabriele

 
William Hall (Guest):
01:22:19 AM    21/06/2010
http://www.orgs-evolution-knowledge-net

If you want to communicate with people using text, you should design your pages and "eBook" so the text can actually be read!

(1) Your pages are filled with white-space that conveys no information and

(2) Your text is so small as to be illegible to anyone with only slightly impaired vision.

Larger text using, using the limited space available on a 10-13" notebook screen would certainly have helped. After the first couple of nearly illegible pages, I did not explore your "eBook" further, as I had already decided that you didn't have much to say that I would be interested in..

Some appropriate graphics (i.e., that actually communicates something about the message(s) you are trying to communicate) would help.

Regards,

Bill

 
Janice van Reyk (Guest):
01:15:18 AM    19/06/2010

Great eBook and good practical advice. Many thanks Kevin.

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